Alorica is the fastest-growing customer service operation in the nation and the second largest in El Paso. “Don’t call us a call center,” Alorica’s director of global public relations, Ken Muche, likes to say. “The industry has moved away from the concept of call centers because we’re doing so many other things,” he told El Paso Inc. during a tour of one of its local facilities. Muche didn’t flinch at the suggestion that Alorica is trying to create a workplace culture like Google’s for employees who might not be expecting fun, perks and even cash assistance when the chips are down…Making Lives Better with Alorica happens to be the name of the nonprofit charity the company establishes in every community where it operates to help employees, their families and friends in a crisis.
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